The Chelsea third kit campaign, inspired by the dominance of the Total 90 years - when Chelsea redefined what winning looked like. The message isn’t about looking back, it’s about switching that mentality back on. Revival, not nostalgia. Set against a cinematic London night washed in deep Chelsea blue, the world feels suspended between heritage and what’s next. Clean, elevated and unapologetically confident, the campaign signals an energy shift: the past set the standard, the new era raises it.