Montirex Run City is a global campaign built around the culture of running as it lives and breathes in cities around the world. Each chapter drops as a micro-capsule inspired by the pace, energy and visual identity of a different city - from early-morning streets to late-night miles. The concept turns running into a form of local storytelling, blending performance wear with place-driven design and community spirit. It positions Montirex not just as a running brand, but as one embedded in the rhythm of global run culture.