Our work with Conor Benn has built a consistent campaign platform that documents the mindset of a modern fighter while reinforcing Everlast’s credibility at the highest level of boxing. The creative approach leans into honesty over hype - capturing the discipline, pressure and personal legacy that shape Conor’s journey. A defining chapter featured a citywide OOH activation led by the line “The heaviest crown is the one passed down,” a reflection on being handed a legacy by his father and the weight of expectation that comes with it. Supported by raw, documentary-style films and culturally attuned soundtracks, the campaigns position Conor not just as a headline fighter, but as a symbol of dedication, heritage and elite performance - values that sit at the core of Everlast’s brand.