Everlast SS23
EVERLAST SS23 campaign inspired by the brand's boxing heritage while appealing to a wider fitness audience, through diversifying fitness workouts.
2023
CREATIVE PHOTOGRAPHY VIDEO SOCIAL
PURPOSE
Everlast's iconic heritage in boxing needs no introduction, however, our task was to create a wider fitness campaign inspired through boxing with Shannon Ryan at the forefront. The content was channeled through a commercial paid strategy, giving us the platform to create mini-workout reels and stills to inspire and showcase product.
Our focus throughout was around how we take Everlast's boxing heritage and make it feel really approachable for a wider audience. This came through in the detail, from outdoor workouts and neutral locations, down to the using hydro punch bags - equipment recognisable to a boxing fitness class.
IDEA.
The commercial focus throughout this campaign guided us to simplify our approach in terms of story-telling. With our paid media strategy it was essential that our consumers were able to digest the content without asking them to engage with any complexities in it's messaging or narrative. Our approach was to lead through boxing, encourage our consumers to diversify their workouts and showcase product in an inciting way to drive purchases.
