Adidas : Crazyfast
On Behalf of Adidas Football and Sports Direct the Adidas Crazyfast X Launch Featuring Julian Alvarez.
2023
CREATIVE PRODUCTION PHOTOGRAPHY SOCIAL VIDEO DESIGN
PURPOSE
The launch of the adidas Football Crazyfast X with Julian Alvarez, in a 360 campaign for Sports Direct. Our challenge was to compliment the adidas approach for launching the Crazyfast X while creating a unique approach that Sports Direct can have ownership over when going to market.
The lightweight and speed characteristics of the adidas X inspired us to use in camera techniques and graphics to emphasise the product attributes.
IDEA.
Our ambition throughout was to push the limits of what's possible in camera and then compliment through design and graphics in post. This allowed us to create really stylised assets in which were used over multiple consumer touchpoints approach the Sports Direct estate. Alongside these dynamic key visuals, we created lo-fi organic social reels to ensure we showcased the product in an authentic way throughout the consumer journey.
