As the BWT Alpine Formula One Team enters a new chapter in 2025, the team has teamed up with Castore to bring to life a bold and contemporary campaign that celebrates the exciting transformation of both the team and their sport. The campaign features drivers Pierre Gasly and Jack Doohan and highlights Alpine’s fierce commitment to innovation, collaboration, and cutting-edge performance in the world of motorsport. 'RISE' fuses bold, contemporary lighting with dynamic camera techniques, resulting in a cinematic aesthetic that represents the forward-thinking ethos of both BWT Alpine and Castore.