Everlast Conor Benn
A Everlast Editorial Campaign Documenting the Return of Conor Benn in Orlando FL
2023
CREATIVE PHOTOGRAPHY VIDEO ART DIRECTION PRODUCTION POST PRODUCTION
PURPOSE
From gym sessions, night runs and pre-fight meals to ringside access and post-fight stitches we covered it all over in Orlando FL. No trips to Disney World this time, but Conor definitely bought the magic in the ring.
Conor entered the ring after 18 months of being sidelined due to an on-going legal case with UKAD & the BBOC. Our mission was to document the truly unique moments in an access all areas week, creating social content for Everlast, with objectives to drive engagement globally and increase growth.
Throughout fight week we scaled our creative executions to maximise our access, without intruding on an athlete preparing for a massive career moment.
IDEA.
The realness of boxing. Alongside our performance objectives, our ambition was to unlock a more personal approach to fight night that hasn't been broadcasted throughout the industry. Our relationship with Conor created an opportunity to respectfully document everything in a whirlwind of a week. From the weight cut, to the Gucci get up for the presser, to the fight and the stitches that followed - this access opened up unique narratives which we were able to story-tell, to the Everlast consumer, through an editorial approach.
