Arsenal 23-24 Kit Launch
Under The Lights. Arsenal will welcome back Champions League football for the first time in since 2017 and this kit launch is inspired by those nights that create such atmosphere for players and fans worldwide.
2023
PHOTOGRAPHY VIDEO ART DIRECTION SET DESIGN DESIGN PRODUCTION
PURPOSE
Through Arsenal and Adidas Football we were given the opportunity to create unique launch assets for Sports Direct, giving them a point of difference when they go to market with all 3 kit launches, including the GK apparel, Champions League Ball and Crazyrush Pack.
Each kit holds it's own narrative and of course colour palette, therefore, it's important we found a solution that suited all three while installing creative consistency across all. Allowing Sports Direct to own it's identity on launch which is saturated with commercial content.
IDEA.
Champions League nights create some of the greatest memories for both players and fans, there's just something romantic about playing on the biggest stage under the midweek stadium lights. It was this sense of theatre that inspired out set design, in which we created a stage that and spotlight for our talent to thrive on. Something all Arsenal fans will want to see on pitch later on this season.
